WiselyNote
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One Curiosity; Quora’s 'Curiosity' out-of-home campaign reignites everyday learning by using intriguing questions and partially hidden text, prompting passersby to scan QR codes to reveal the answers.
Color & Time
Gemini Tutor; A Future Lions 2025 submission
Always with Uber; a campaign utilizes a unified diagonal design system to visually reinforce that the service is your reliable partner for any journey or situation.
Less Efforts, Go Faster; Uber's 'Less Efforts, Go Faster' campaign cleverly uses geometric shapes to visualize how ridesharing provides the shortest, most direct route compared to walking or public transit.
Pho Bulous; Restaurant Rebranding. Led the rebrand of a local seafood restaurant into Pho Bulous—defining visual identity, redesigning menus and signage, refining CX, and producing menu/social photography for consistent execution across touchpoints. 4.6/5
LA28 Inclusive Restroom Wayfinding Concept; An inclusive restroom wayfinding concept for the LA28 Olympics that integrates Olympic and Paralympic athletes into a single system to visually reinforce equality.
Spotify Dance; A Future Lions 2024 submission
Safety First; 3M's 'Safety First' campaign reimagines the iconic 1930s 'Lunch atop a Skyscraper' photo by adding vibrant modern safety gear to the black-and-white image, highlighting the critical evolution of workplace safety.
